• Guest: Ben Armstrong, co-owner of Netherworld Haunted House
• Netherworld is now in its 28th year of operation, known nationally and internationally
• Ben's background: Worked in television for 18 years, including as a late-night horror show host
• Origins of Netherworld:
- Started with charity haunted houses for muscular dystrophy association
- Transitioned to professional haunted houses after learning the business side
• Creative process:
- Develops new themes yearly, building on a continuous story
- This year's themes: "Wake the Dead" (undead theme) and "Mr. Grendel's Birthday Party of Horrors" (clown theme)
- Planning starts immediately after the previous season ends
• Business aspects:
- Employs 400-500 people per season, including actors and front-of-house staff
- Year-round crew of 10-15 people
- Moved from seasonal rentals to owning their building
- Added escape room experiences to diversify offerings
• Why people attend haunted houses:
- Creating memories with friends and family
- Facing fears in a safe environment
- Tradition and nostalgia
- Part of the broader "experience economy"
• Community aspect:
- Staff known as "Nether Spawn"
- Patches and recognition for years of service
- Describes haunted house community as a "big family"
• Industry insights:
- Discusses balance between horror and Halloween elements
- Mentions growth of immersive experiences in entertainment
• Future plans:
- Hints at special events for upcoming 30th anniversary
- Emphasizes continuous improvement and innovation each year
• Closing thoughts:
- Encourages listeners to check out their local haunted attractions
- Emphasizes the fun and unique experience of haunted houses
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